Why invest in sports sponsorships?
Have you wondered how sports sponsorships can benefit your business? Our favourite example of a brand that has gained massive popularity, especially amongst the younger demographics that they target, is none other than Red Bull. This is directly attributed to their massive spendings in developing a global sports sponsorship footprint over the years. And we find their strategy remarkably impressive. Red Bull partners and buys into football teams - with RB Leipzig (Bundesliga) and the Metrostars (MLS) to name a few - and spreads their investments beyond football to other popular sporting domains too. Another famous example is that successful Formula 1 team that consistently competes at the front of the grid, bearing their iconic logo and instantly recognisable branding.
Value of brand exposure increases with social media
With accessibility to a massive audience during live sports, the correlatively high ROI makes such investments worthwhile for the brands. The idea of coming together, supporting their team, and identifying with the club’s associations make it all extremely compelling for the fan. It probably wasn’t too long ago that you chose a particular beverage brand over another because they endorsed your favourite team. Everyone wants to feel like a champion. And we definitely feel that, drinking what our heros drink. In the digital age of social media, brands have even more platforms from which to generate new revenue opportunities, given the additional channels of engagement available.
Experience the possibilities for yourself!
Whether you are an established brand looking to venture into new markets (geographical or demographics), or a startup seeking that unique affiliation in creating brand awareness, we believe that sports marketing is the perfect platform for you. Connect with us to explore customisable solutions that fit your specific budget and needs. We work with partners that hold exclusive marketing rights to teams all over the world and across various sports, leagues, and tournaments. There is definitely something for everyone!